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Marketing Comms
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This website takes an in depth look at ‘promotion’ or ‘marketing communications’. Successful marketing promotions increase sales, market share, and profits. Marketing communications can help to position a product in the market place by communicating with consumers. Marketing communications is used to take consumers through the buying process, a number of different marketing tools can be integrated in to a marketing strategy that will make consumers aware of a product, purchase or trial it then reassure them they have made the correct decision.
Marketing communications does more than just help increase sales, it relays messages, builds brands, trust and customer loyalty. Executed in the right way marketing communications can have a huge impact on businesses in the short and long term.
It’s important to spend time planning a marketing communications strategy as brands and image are easily damaged, communicating in the wrong way or sending out mixed messages will confuse customers sending them in the direction of competitors.
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Latest Article...
This article explores the positives and negatives associated with sales promotions. It highlights the things you should consider when developing a sales promotion strategy and the types of customers you will attract.
The Media Mix
MC Planning
Media Planning
Planning with SOSTAC
Advertising is a multi billion pound industry with many different media vehicles available. The majority of an advertising budget is spent on the actual media. This is why media planning is so important...Read More
SOSTAC is an acronym created by Paul R Smith to describe the core elements of a marketing communications plan. SOSTAC is used to help structure not just marketing plans but many other types of plans...Read More
Marketing communications in the news
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Marketing Comms
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Designing a marketing plan is easier than ever! Identify your ideal customers and create concrete action steps to attract, sell to, and keep them. Includes powerful forecasting tools for revenue, budgets and milestones
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