Marketing Communications Plan
SOSTAC is an acronym created by Paul R Smith to describe the core elements of a marketing communications plan. SOSTAC is used to help structure not just marketing plans but many other types of plans.
S – Situation Analysis
O - Objectives
S - Strategy
T - Tactics
A - Action
C – Control
This section of the website takes a closer look at each of the following points listed above.
SOS
Where we are now (Situation analysis)
Where we want to go (Objectives)
How we get there (Strategy)
TAC
TAC looks at the tools that will be used, how they will be implemented and how the success of the communications plan will be measured, monitored and controlled
Control
Marketing
M
Marketing Comms
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.Net
Designing a marketing plan is easier than ever! Identify your ideal customers and create concrete action steps to attract, sell to, and keep them. Includes powerful forecasting tools for revenue, budgets and milestones
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